Monday, September 11, 2006 12:19 AM
by
will
Sound advice for Foxconn from Bruce Einhorn
Also
via the suddently prolific David Wolf,
BusinessWeek's Einhorn tells Foxconn's Terry Gou to
suck it up and hire a good flack:
[The crisis has left] some people wondering who's giving you advice. I spoke to
one exec from a big multinational that outsources production to Hon Hai
(can't use the name, unfortunately) who says he was "shocked" by your
company's decision to sue the reporters. "It was a blunt reaction to a
fairly dicey situation and wasn’t very well thought at all," he says.
"You are basically just playing with fire." Like many other Taiwanese
companies, Hon Hai traditionally hasn't paid much attention to PR since
it needed to keep a low profile to avoid overshadowing its brand-name
customers. But Hon Hai is now the No. 1 electronics manufacturer in the
world and laying low and avoiding the press just doesn't work anymore.
No fool, that Bruce Einhorn. If Terry needs any recommendations, he can contact me care of this website.