Wednesday, September 13, 2006 12:19 AM
by
will
Experts agree: Xinhua wants the cashola
The
Wall Street Journal and the
Washington Post have both run interesting follow-up articles analyzing
Xinhua's new regulations on foreign media content. The consensus is that, really, it's all about the money, and the political justifications are a fig leaf for helping Xinhua shore up its creaking business. The
Wall Street Journal's Andrew Browne writes (subscription):
The move amounts to a Xinhua land grab in the nation's
quickly expanding market for financial news and information, making
clear that it wants to limit the expansion of economic-news vendors
such as Reuters Group PLC, Bloomberg LP and Dow Jones & Co. -- and eventually take over their business.Xinhua, a behemoth of 13,000 employees with reporters
around the world, also reasserted its traditional control over what
information the Chinese general public can read, imposing new
restrictions on foreign-news content entering China. Foreign general
newswires, as distinct from economic-news vendors, have never been
allowed to sell directly to domestic publications and must already go
through Xinhua.
In an interview, an official of the Xinhua subsidiary
that foreign economic-news vendors would be required to use as their
sales agent in China said fees will be part of negotiations with the
vendors. The annual revenue of all foreign-information suppliers in
China is estimated at $100 million.
***
Mr. Tian [Congming, head of Xinhua, and a Central Committee member] has made no secret of his ambition to
reverse-engineer foreign financial-information products -- take them
apart, study them and then make a copy -- so that Xinhua can dislodge
the foreign competition.
Xinhua doesn't hold all the cards in its challenge to
the foreign media. Western media executives with long experience
regarding Xinhua describe the agency as a cumbersome bureaucracy riven
by political infighting. And, they say, its quasimonopoly as a
distributor of foreign news coming into China is under threat with the
growth of the Internet.
"Xinhua feels like it's losing its grip and its
privileged revenue streams," says David Wolf, president of Wolf Group
Asia Ltd., a Beijing-based media and technology consultancy. "In an
ideal world, they'd love for Reuters and Bloomberg to go away. In the
near-term, they'll be satisfied with control."
The new rules will force international news
organizations to sell their financial products in China through the
China Economic Information Service, a Xinhua subsidiary that seeks
commercial opportunities for the agency. The information service is the
business partner of Xinhua Finance, a Tokyo-listed news and
financial-information company run by U.S. businesswoman Fredy Bush.
In the
Washington Post, Maureen Fan compares the reactions of journalist and human rights organizations, such as
Reporters Sans Frontieres and the
Committee to Protect Journalists, with those of people analyzing the business motivations. She speaks to former
Wall Street Journal Beijing Bureau chief turned business consultant and author Jim MacGregor (as does Andrew Browne):
Chinese journalists and experts said the rules merely reflect
existing conditions. Foreign media companies have long been banned from
selling general news services directly to Chinese media. Financial
news, however, has up until now been sold directly to Chinese banks and
brokerages, which depend on the data to make market trades. It is this
multimillion-dollar market that the New China News Agency, known here
as Xinhua, is targeting, experts said."The news that goes into
newspapers in China is already controlled, and already goes out through
Xinhua," said James McGregor, who was chief executive of Dow Jones's
China business operations when Xinhua first tried to regulate foreign
news services in 1996. "They're trying to take over the financial
information business in China. They want to make the money instead of
the foreigners. This is not a control issue -- they already have
control. This is a money issue."
The new rules, if enforced as
currently stated, will give the New China News Agency a virtual
monopoly for distribution of all news, information and data from
foreign news agencies in China. The directive is the same as one that
McGregor and the Reuters news agency successfully fought 10 years ago.
The move effectively shuts out agencies including the Associated Press
and Bloomberg at a time when China's growing financial markets
increasingly depend on the latest economic data available worldwide.
McGregor,
now chief executive of J.L. McGregor & Company, a China-focused
research, advisory and investment firm, said the new rules would hamper
Chinese traders who have no interest in censored news filtered by the
New China News Agency.
"This is bad for China," McGregor said.
"It doesn't matter if it's politically sensitive news or a rumor, it's
information that can move markets. That's valuable to Chinese traders
as well. They need the same information as everybody else. When China
sneezes, the world's commodity markets get pneumonia."
I find this situation interesting because it reveals the conflicts between China's national ambitions, and says a lot about how different national agendas can advance or recede based upon who is advocating for them
within the government and what their power base is. China aspires to build real financial markets (as opposed to the volatile punt-o-ramas it has now) and to turn Shanghai into a global financial center. But it also aspires to make Xinhua a global financial information powerhouse. Satisfying Xinhua's ambitions seems to require doing things that are at odds with constructing real financial markets or building real financial capitals, which rely on the rapid flow of financial and general information. As long as Xinhua is part regulator and part state news service, its financial information services will always be greeted with suspicion, even if they are kept at a distance from the rest of the Xinhua organization.
Related:Olympic journalists, don't panic. The Foreign Ministry
swears this won't hinder your work.
Looks like Wen Jiabao picked the wrong time to
quit drinking visit the United Kingdom.
If you haven't, you really, really need to read my ex-colleague
David Wolf's post on this topic at Silicon Hutong.
Updates: