Or to paraphrase Mark Twain, reports of its death are greatly exaggerated.

I was interested to read a couple of days ago in the generally useful and interesting China Net Investor blog that Google appeared to have dumped its controversial "Guge" name from its Chinese website. The report came from a post on Search Engine Journal's blog by Shanghai-based Gemme van Hasselt, who also keeps the China Snippets blog, which syndicates my other blog, Imagethief (thanks, Gemme!). However, a look at Google.cn. shows that the "Guge" brand is still alive and kicking. Still, it wasn't hard to believe that Google had dropped Guge, which was greeted in China with a resounding raspberry.

--more at CNET Asia--