Chris at Beijing Newspeak sums up the genesis of International coverage of China's latest round of Internet purification rhetoric. Nothing like an insider's eye.

[I] did have to send back the first version of it to ask the writer to make sense of embarrassing phrases such as “promote the good, the pure and the beautiful”. I told her not to waste much time on it. Just another barrage of empty words, I said. Clearly not a news story, I concluded. Of course, Reuters and AP picked it up and now it is all over the Internet. 

Worth a read.

Hat tip: ESWN.