For those who are a bit weary of the whole idea of corporate pavilions, Media magazine has a witty review of the pavilions of all of the Olympic TOP sponsors. Each is helpfully compared to the Olympic athlete or icon that it most resembles. Two examples:

China Mobile
SMS a vote on your favourite Olympic photograph and receive a set of stickers and no doubt a lifetime of junk text messages. Move on to write a wish on a touch-sensitive screen, play a kids’ sports game to see it beamed out of the top of the ‘wishing tree’. The naff Chinese culture performances should be avoided.
Highlight: Mischievously writing naughty messages and then seeing them projected onto the ceiling.
Verdict: The China basketball team - Very Chinese, quite good, but still a bit rubbish.

GE
Standing in the queue you are presented with a mission statement subtly set across the front. ‘Earth, metal, fire, wood and water meet another important element. Imagination.’ So far, so corporate, but the inside really does make good the boast. After the obligatory dull video in a beautifully air-conditioned space, halls introduce each of the Chinese elements and highlight GE’s work in that field with a mixture of cool presentations and fun little games that are popular with kids and adults alike.
Highlight: The water projected on the floor that ripples as you walk across it - makes any man into Jesus.
Verdict: Michael Phelps - Fulfilled the task with ruthless efficiency and a touch of flair.

Good fun. Check it out.